Data and analytics are all the rage in marketing, but Kim Garst says all the numbers will get you nowhere if you don't listen to and interact with your customers. ...
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For the Tampa Bay Buccaneers, virtual reality has become an important tool on and off the field.
The technology initially was used by quarterbacks coach Mike Bajakian to tutor rookie QB Jameis Winston in 2015. Soon they began using it with youth camps to simulate game action.
But the organization quickly realized how VR could boost ...
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